SKII is a e-commerce portal of American multinational consumer goods corporation for its flagship luxury beauty products. This portal is designed for maximum user engage and its home page and pdp pages are heavily inspired by Apple’s website.. UX was developed by HUGE a design agency commissioned for UX and visual design taking input from our team UX team and client’s marketing wing. Being a store for flagship beauty products, this gets interactivity animation, scroll based transition, video for FAQs and How to! Even its cart and checkout UX are done with user engagement as its major focus.